How does Crate & Barrel lure in brides? Here are six benefits that it promotes in its recent catalog: 1. Private label items. 2. 10% off items. 3. Free shipping on items over $99. 4. Events. 5. Two free wine glasses. 6. Nice software.
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March 22, 2018
March 22, 2018
Todayβs WSJ interviews Crate & Barrel CEO Neela Montgomery. Interesting points: - 50% of media budget spent on digital. - 47% of its furniture sales are online. - 95% of products it sells are private label. - It doesnβt plan to sell on amazon.com. - Itβs working to speed up shipping times.
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March 9, 2018
March 9, 2018
How about throwing a registry event at your store? This is Crate & Barrelβs upcoming event.
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February 4, 2018
February 4, 2018
Bigger retailers will continue to make more private-label brands. This helps them make more money on a saleβand ensure customers have to come to them vs amazon. Crate & Barrel is the king of this in home goods. Today, Target shares its new private-label clothing line Universal Thread.
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May 1, 2017
May 1, 2017
Did you miss this column in Tableware Today, DOES YOUR BRIDAL REGISTRY WORK?
You can read the entire column here:
SOME PEOPLE READ COOKBOOKS OR mystery novels. I read bridal registries. In my consulting gig for Bridge Catalog, an e-commerce platform for the tabletop industry, my role is to train subscribing retailers on how to utilize the platform for better sales. Since wedding registries are the cornerstone of online sales for many independent retailers, I thought I should know what brides are ...
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May 16, 2016
May 16, 2016
Warren Shoulberg reminds us in this month's HFN that services are a nice add on to the retail store experience. Whether it's tech help, handyman help, or coffee & tea service, these amenities help differentiate a store from a cold website like Amazon.
If ur a home goods store, does ur store offer on-site engraving and monogramming? Does ur store offer custom printing or can it refer a supplier? Does ur store offer cooking classes?
Crate & Barrel has an online relationship with invitation ...
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October 11, 2014
October 11, 2014
Crate & Barrel is a major competitor to most independent retailers. What can we learn from its gift registry marketing?
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